Iain Heath is an Experience Designer, Writer, Speaker and Mentor; who contributes to inclusive design at Sainsbury's.

With over a decade of experience he's been managing the experience for colleague tools at Sainsbury's for the past half decade. Where he's crafting experiences to allow Sainsbury's to transform and evolve, as a modern digital retailer. Using diverse and inclusive thinking to solve real world, human problems.


The work

Iain works to:

Iain has played a key part of the digital transformation of Sainsbury's and previously Green King, working on everything from digital & mobile app strategies, retail tools, booking platforms and mobile apps; through to designing way finding kiosks and collection services for customers.



Outside of work

📢 Speaker

Sharing his experience, knowledge and advice at design community events and within Master and BA design courses.

✏ Writer

Iain writes regularly and has been previously published in UX Collective, an independent design publication built to curate and elevate unheard design voices all over the world (ISSN: 2766-5267). Where he was awarded Top Design Writer and 'The User Experience is ...' series of stories were regularly read by 7,500 people a week, with many stories being individually read by more than 50,000 people.

🎓 Design Fellow and mentor

He shares his knowledge through mentoring at Sainsbury's, De Montfort University, the Interaction Design Foundation and his Design Fellowship at Loughborough University.

Loughborough University logo De Monfort University logo Interaction Design Foundation logo UX Collective logo Medium logo Chartered Institue of Design logo Institue of Leadership and Management logo New Adventures logo Sainsbury's logo